How advisory boards can help you navigate difficult customer conversations

Difficult customer conversations. We've all had them, we all dread them. The good news is that there is something to help you go in better prepared: a Customer Advisory Board.

Whether it be an issue such as service changes, restructuring, supply chain impacts or key executive departures, or a full-blown crisis, an Advisory Board can help you anticipate how customers may react, understand their needs and expectations, test messaging, choose communication channels, mitigate risks, and even support you in discussions with other customers or stakeholders. A Partner Advisory Board can also better prepare you for issues that may affect your channel.

Ideally, you involve your Advisory Boards at all key stages:

• Make them part of your risk and crisis management planning

• Review your risk register and response plans with them regularly

• Have a plan for convening and acting quickly in the face of a specific issue, and

• Use their support in your recovery.

To learn more about how Advisory Boards can help with difficult conversations and support your business, reach out for a chat.